RBRC to Promote Recycling at NASCAR Races

The Rechargeable Battery Recycling Corp. will promote recycling during at least four NASCAR races this year through a new education campaign.

The “Green Means Go Recycle” program includes a 53-foot exhibit with a full-size racing simulator car. The RBRC plans to educate spectators on rechargeable battery and cell phone recycling during races October 14 at Lowe’s Motor Speedway in Charlotte, North Carolina; October 29 at the Atlanta Motor Speedway in Georgia; and November 5 at the Texas Motor Speedway in Fort Worth, Texas.

Richard Karn, a celebrity spokesman for the RBRC, will attend some of the events for autographs and photos.

The RBRC is targeting NASCAR fans because they frequently use power tools and other portable electronics, said Ralph Millard, RBRC executive vice president. NASCAR fans are 20% more likely than non-fans to own electric handheld power tools, according to Simmons Research surveys.