Oxyride™ Delivers Best Value Per Picture

Panasonic has improved the Oxyride Extreme Power™ batteries based on nickel oxyhydroxide (NiOOH) chemistry. Introduced to U.S. consumers in July 2005, the original Oxyride batteries represent their first major innovation in primary battery technology since the alkaline battery in 1965. The batteries, available in spring 2006, have been proven in independent lab testing to last longer and deliver the best value-per-picture in digital still cameras when compared with alkaline batteries from Panasonic, Duracell and Energizer.

“For almost forty years the battery industry has remained stagnant, while the consumer products that they power have evolved into higher draining devices,” said Brian Kimberlin, director of marketing for the Panasonic Battery Corporation of America. “Panasonic is the first to market the nickel oxyhydroxide formulation found in Oxyride in the United States.”