Fuji Novel Seeks Retail Partners in America

Fuji Novel Batteries, one of the largest manufacturers of batteries for portable electronics and digital cameras worldwide, is building markets throughout the Americas, hoping to boost its retail presence for the Fuji Novel line of high-performance super alkaline, lithium photo, lithium coin cell and button cell, as well as super heavy duty batteries. Fuji Novel is actively seeking new and additional retail partners to take on the Fuji Novel-branded line.

“Fuji Novel batteries are known throughout the world for their superior performance characteristics,” notes Russ Bongiorno, vice president of marketing at Fuji Novel. “Until recently our retail penetration in the United States and throughout the Americas has been somewhat limited.”

The company will also provide retailers who take on the line with a variety of merchandising opportunities and promotional incentives, including advertising and public relations money and support. “We have a reputation for tailoring just the right promotions to suit the particular market segment in which the retailer operates,” notes Bongiorno.

Fuji Novel pioneered the launch of carbon zinc battery technology in 1950, and was first to develop and market a line of manganese batteries in 1969. It was also the first manufacturer to produce 100% mercury-free formula and cadmium-free batteries.