Eveready Unveils Advanced Rechargeable Battery

Eveready Industries India has joined with a Hong Kong-based company to launch a nickel metal hydride battery, which is claimed to be three times more powerful than the normal rechargeable nickel cadmium batteries.

Eveready’s rechargeable business senior executive Zaurav Z. Medhi said it is aiming to capture the rapidly growing rechargeable battery market in the country following the growing usage of electronics gadgets.

Eveready has partnered with a company from South-east Asia to import the battery as well as the recharger and would later decide about setting up its own manufacturing unit. He refrained from naming the company but it is believed to be Hong Kong-based GPI International.

Medhi said that Eveready currently controls 40-45% of the 7 million unit rechargeable battery market and it was confident of further increasing its share with the launch of the new product.

The B. M. Khaitan-controlled Eveready, which has dominated the Indian market since 1905, already controls 46.5% of the carbon zinc battery segment and 85% of the torch and flash lights segment.