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Middle East Battery Company Sales Increase 50%
The Dammam-based Middle East Battery Co. (MEBCO)
had a 50% increase in sales of its locally produced,
maintenance-free car batteries, as compared to
the same period last year (Q2 2003). Actual sales
exceeded forecasts by 14%.
The company has produced more than 5.5 million
batteries since it was established as the Middle
East’s first maintenance-free battery production
facility. ACDelco batteries are specifically engineered
to suit the harsh conditions of the region’s
climate, produced in the region for the region,
using state-of-the art quality processes and the
best materials to ensure a long life.
“The ACDelco maintenance-free battery offers
a much longer life than the average car battery
sold in the Middle East market because it has
the lowest self-discharge, water loss, and failure
rates,” said Glenn Heller, regional sales
and marketing manager for Aftersales, GM.
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